Niupipo is a professional pickleball sports brand. Familiar to the majority of pickleball fans, we are inspired by the belief in serving our athletes the best equipment our sport has to offer.
The name “Niupipo” evolved from the concept “New Pickleball”, chosen to reflect our mission from brand inception: to create an extraordinary new pickleball experience for novice and pro alike, regardless of ability. Niupipo is for everyone. Similarly, our slogan – “Niupipo: Feel No Limits” – was carefully developed and refined over many months to represent our wider ambitions for the sport: those of dynamism, and a determination to succeed.
As a pickleball brand, Niupipo is innovating constantly, developing new and existing technologies to enhance the sport of pickleball. Founded in 2012, in just eight years we have expanded the scale of our operations and ramped-up equipment production to reach an annual output of some two million pieces. In 2020 Niupipo took a step-up, intensively developing and optimizing its professional paddles range, realizing its transformation from a ‘preferred brand’ on Amazon, to the recognizable professional brand on the pro-court circuits it is today.
In addition, as a standard-bearer for the promotion of pickleball sports and in-line with our brand mission, Niupipo has opened up further paths of specialization, joining hands with a selection of professional players to aid in the growth of pickleball sports. We have also donated paddles to university clubs and to players of potential to support them early in their careers, building relationships across the spectrum of pickleball enthusiasts. We still have much to do, to develop the scope and reach of our sport, but Niupipo is tirelessly striving to meet this challenge.
Niupipo is confident that it will bring many excellent pickleball products to the pickleball world in 2021. For the novice, for the pro, for everyone.
Niupipo: Feel No Limits.
Photo Credits (Niupipo, Belinda Elaine, Steve Taylor)